MARKET ANALYSIS & RESEARCH
Having accurate and comprehensive information is the foundation of all successful business ventures as it provides a wealth of information about potential and existing customers, the competition, and the industry in general. This information is key for investors and business owners to determine the viability of an investment before committing resources.
Our Market Analysis and research services provides the relevant data to help make solid decisions and address marketing challenges that a business will most likely face which is a key element of the business planning process.
From our research, we help businesses make objective decisions on the key marketing strategies:
- Market segmentation
- Product differentiation
This are key areas in determining the target market and creating an identity for a product or service that separates it from those of the competitors.
We carry out our research across a broad spectrum to ensure we obtain reliable data that reflects the exact business environment. Below are some of our sources:
- Group Surveys
- In-depth Interviews
- Public sources – like government departments, public libraries, business departments etc
- Commercial Sources – Research and Trade Associations
- Educational Sources – Universities and research institutions for higher learning.